We saw customers in Cambodia facing uncertainty about the products they purchased—reports of counterfeits, questionable sources, misleading claims, and disappointing experiences. Behind every purchase is someone placing their trust in a seller. That trust deserves to be respected.

We created Sakura 1st to build a trusted online platform connecting Cambodian customers with quality beauty products from Japan. Our mission is to make shopping more transparent, with clear product information, accountable sourcing, and honest communication that helps customers make informed choices.

For us, quality goes beyond the product. It includes how we select our partners, how we describe what we sell, and how we respond when something goes wrong. We believe customers deserve accurate information, respectful service, and a business that takes responsibility for its promises.

As we grow, we will remain guided by honesty, honor, and an unwavering commitment to quality. These values will shape our decisions, our partnerships, and the way we serve every customer.